Discover the story behind the brand
DIRE
2024-05-01 Launching
DIRE Numbering System We have visualized the day as a graph, allowing you to track the habits we repeat between day and night. DIRE's graph is composed of time points at 12:00 and 24:00, as well as emotional moods, enabling you to detail and record the products you frequently use and your emotions
Launched: 2024-05-01
MOIST PLUS FC, THE CORE FORMULA BEHIND DIRE’S ROUTINE DESIGN : A signature formulation that integrates hydration, soothing, and barrier careoptimized for emotion-based skincare routines.
Our journey of continuous growth
DIRE 68× Growth in 18mo
Brand growing
more than
300%
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