About CONFI — K-Beauty Brand Story

About & Products
Discover the story behind the brand

CONFI
2022-10-01 Launching
CONFI began in 2022 as a lifestyle brand with bags and has since expanded into perfumes and diffusers. Traveling across the world, I draw inspiration from people, places, and moments—capturing them first in photographs and words, then transforming them into drawings or fragrances.
The numbers printed before each perfume and diffuser represent the exact dates when these inspirations were born, turning every product into a memory preserved in scent. From Seoul to Paris, Nice, and LA, each fragrance embodies a city’s unique story, crafted with premium French ingredients
and refined Korean sensibility. All products are vegan, cruelty-free, and designed with minimalist aesthetics, offering not just fragrance but ‘wearable emotions.’ CONFI is more than a brand it is a companion that shares emotions and memories like a trusted friend.
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