About Aeluri Formula — K-Beauty Brand Story

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Aeluri Formula

2026-02-03 Launching

Aeluri is created for sensitive skin that needs a calmer, more restrained approach. Shaped by the precision of Seoul and informed by diverse skin experiences in New York, Aeluri Formula focuses on balance rather than intensity. Clean-science skincare designed to support the skin’s natural rhythm and

Our Products

HYDRA RELIEF SERUM

HYDRA RELIEF SERUM

Launched: 2026-01-23

A fast-absorbing hydration serum designed to replenish moisture and support a calm, comfortable skin feel. Skin feels refreshed, smooth, and lightly cooled on application. Formulated with hyaluronic acid, and soothing botanicals, it helps maintain moisture balance while supporting skin comfort.

BARRIER BALANCE EMULSION

BARRIER BALANCE EMULSION

Launched: 2026-02-27

A breathable milky emulsion designed to help maintain moisture balance and support a resilient-looking skin barrier. Formulated with a multi-ceramide complex, ectoin, and comforting actives, it helps seal in hydration and support skin exposed to dryness or environmental stress.

BRIGHTENING GLOW ESSENCE

BRIGHTENING GLOW ESSENCE

Launched: 2026-02-20

A refreshing, water-light essence designed to support a clearer, more even-looking complexion while maintaining comfort for sensitive-feeling skin. Skin appears more refined and luminous, with a soft, natural glow.

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