About Aeluri Formula — K-Beauty Brand Story
About & Products
Discover the story behind the brand
Aeluri Formula
2026-02-03 Launching
Aeluri is created for sensitive skin that needs a calmer, more restrained approach. Shaped by the precision of Seoul and informed by diverse skin experiences in New York, Aeluri Formula focuses on balance rather than intensity. Clean-science skincare designed to support the skin’s natural rhythm and
Our Products
HYDRA RELIEF SERUM
Launched: 2026-01-23
A fast-absorbing hydration serum designed to replenish moisture and support a calm, comfortable skin feel. Skin feels refreshed, smooth, and lightly cooled on application. Formulated with hyaluronic acid, and soothing botanicals, it helps maintain moisture balance while supporting skin comfort.
BARRIER BALANCE EMULSION
Launched: 2026-02-27
A breathable milky emulsion designed to help maintain moisture balance and support a resilient-looking skin barrier. Formulated with a multi-ceramide complex, ectoin, and comforting actives, it helps seal in hydration and support skin exposed to dryness or environmental stress.
BRIGHTENING GLOW ESSENCE
Launched: 2026-02-20
A refreshing, water-light essence designed to support a clearer, more even-looking complexion while maintaining comfort for sensitive-feeling skin. Skin appears more refined and luminous, with a soft, natural glow.
Where to Buy
Find our products at these locations
Online Store
aeluriformula.com
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